Jefferson County Food Policy Council

Project Type
Email Marketing, Graphic Design

Software + Tools
Figma, Mailchimp

Project Details
This is a volunteer project I acquired through CatchAFire. Initially, the project aimed to update the design of the newsletter for the JEFFCO Food Policy Council. However, as I delved deeper, I identified opportunities to contribute to their marketing strategies and enhance their understanding of Mailchimp functionality. During my involvement, I provided valuable insights and guidance to JEFFCO FPC, including:

• Conducted subscriber data analysis and effectively segmented the audience based on language preference. Implemented merge tags to create personalized newsletters that would cater to each subscriber's language choice, departing from the conventional practice of sending bilingual newsletters.

• Advised them on best practices, automation techniques, compliance with CAN-SPAM regulations, effective marketing strategies, and how to leverage the functionalities and tools offered by modern email CRMs.

• Enhanced the design of the newsletters, transforming them into visually appealing and easily digestible formats.

Below is the most up to date newsletter I created which has seen an 11% increase in clicks.

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