AFvisions

Project Type:

Email Development, Branding, Illustration, Graphic Design

Software + Tools:

Adobe Illustrator, Photoshop, Figma, HTML + CSS, Litmus, VSCode

Project Details:

Recosweep is a fictional non-proft company that helps find missing persons through volunteer work. This particular email is transactional but can also include marketing information because it is directed to subscribers who have consented to marketing content.

I wanted to instill an adventerous and light-hearted feel to the serious subject of finding missing persons. Using Adobe Illustrator I sketched simple doodles which I exported into Figma where I created my color palette and fleshed out a styleguide. It was important to create an accessible email that can reach a multitude of devices and ESPs, and also a variety of users with differing needs.

The idea for this personal project is based on all the true crime entertainment my wife absorbs and her dream of finding missing persons. Give it a look and see if it moves you to join in the search!

View Email